Contact Steven McQuinn
Park.Net
Marketing Manager
Campground Reservations Via the Web:
The NRRS Heeds Customer Feedback
The
National Recreation Reservation Service (NRRS) today announced a
new timetable for the delivery of an Internet based reservation
capability that addresses customer needs.
Reservations
through the Internet for NRRS campgrounds have been reset from mid
November to Early Spring of 1999. Campers wishing to make advance
reservations at select National Forest Service and Army Corps of
Engineers campgrounds can still do so through the toll-free number:
1-877-444-6777.
"We scheduled
the earlier Internet date with a bare-bones reservation web site
in mind," said John Weaver, Vice President for Operations at Park.Net,
the NRRS service provider. "However, the feedback we've received
from customers clearly indicates they want a full service transaction
web site," Weaver added.
The state of the art technology utilized by Park.Net can allow
customers direct access to the Central Reservation System database
for reservations nationwide at thousands of locations. But when
customers are provided more choices, they demand more information.
"We have solid experience building successful web reservation
sites for state park agencies whose customer base is already well
informed." Weaver said. "Campers in New York and California
state parks know exactly where they want to go and when."
But in just a few weeks of operation, the NRRS has discovered that
the national customer base is different, with a much higher proportion
of customers seeking information to guide their choices. The entire
country, including Alaska, is now open to camping or cabin reservations
with the two participating federal agencies. That means many more
campers are reaching beyond familiar territory for something different.
"We must respond to that desire to explore," Weaver asserts.
"We must give customers information that is specific and useful
right down to the campsite level."
Weaver noted that other national campground reservation services
on the web plan to utilize form submissions that are entered as
data by hand during business hours. He thinks web customers expect
direct access, 24 hours a day, seven days a week.
"The Internet is for folks who want to research the choices
and make the arrangements themselves. With this new timetable, the
NRRS and Park.Net will give them that capability," Weaver declared.
For further announcements, as well as information to assist those
who call toll-free, consult the NRRS web site at ReserveUSA.com.
#30#
11/6/98
Releases:
1
| 2 | index
|